The Directorate of Enterprise Services (DES) at Jaramogi Oginga Odinga University of Science and Technology (JOOUST) is dedicated to fostering a culture of entrepreneurship and innovation within the university community. DES aims to bridge the gap between academic knowledge and practical business application, providing students, staff, and external stakeholders with the resources and support needed to develop and commercialize their ideas. Through various programs and initiatives, the directorate offers training, mentorship, and funding opportunities, encouraging the development of sustainable business ventures that contribute to the local and national economy.

In addition to supporting individual entrepreneurs, DES actively engages in partnerships with industry leaders, government agencies, and non-profit organizations to enhance the university's impact on regional development. These collaborations help to create a dynamic ecosystem where innovative ideas can thrive and be transformed into viable products and services. By promoting an entrepreneurial mindset and providing a robust support system, DES plays a crucial role in preparing JOOUST graduates to become leaders and innovators in their respective fields